The framing effect is the idea in psychology that the way a question or sentence is phrased, or "framed" can influence a person's response to it. This concept was applied to a study conducted by Petrinovich (1996) in which respondents were given moral dilemmas involving the death of another person. However, half of the respondents were given moral dilemmas that used the word "kill" when referring to the deaths, and half were given the word "save." The outcomes of the dilemmas were identical, but results indicated that the actual phrasing of the questions strongly influenced a respondent's response -- showing the way that the framing effect and wording bias can shape our opinions.