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TIAA-CREF (B): Organizing around the Customer-From Managing Assets to Managing Relationships
Jean Rosenthal, Jaan Elias, K. Sudhir, and Joel M. Podolny. 2006. TIAA-CREF (B): Organizing around the Customer-From Managing Assets to Managing Relationships. Yale School of Management. DOI: https://doi.org/10.4135/9781473974371. Shared source-config entry prepared on 2026-06-20 from Crossref-plus-OpenAlex-verified metadata and the canonical DOI-backed case record; extraction remains deferred until a citation-safe public abstract or official excerpt is available.
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