Multiple Choice

Two competing coffee shops are located next to each other. Each shop has the choice to either set a high price for their coffee or a low price. If both set a high price, they both make a moderate profit. If one sets a low price while the other sets a high price, the low-price shop captures most of the market and makes a large profit, while the high-price shop makes a loss. If both set a low price, they engage in a price war and both make a very small profit. Economic models based on pure self-interest predict that both shops will set a low price. However, in reality, both shops are observed maintaining a high price. Which of the following provides the most plausible explanation for this cooperative outcome?

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Updated 2025-09-25

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