Concept icon
Concept

Bandwagon Heuristic

People use the popularity of an idea to inform what kind of content they select. It is a continuous cycle in which people see a post has many likes, so they share it, garnering more likes.

0

1

Concept icon
Updated 2022-04-02

Contributors are:

Who are from:

Tags

Social psychology

Psychology

Social Science

Empirical Science

Science