Political consumerism is when individuals use their buying power in order to support their beliefs. This can be seen by boycotting a company or by buycotting (buying a lot of items from one group as a show of support).

Political consumerism: Digital transitional activities

Digital petitions are ways for individuals to gain attention from policymakers and the government. Most digital petitions have a rule that after so many votes of support or approval that the government or a section of it will review and discuss the topic. 

Digital petitions: Digital transitional activities

Botivism is a robot/bot that is a virtual activist. The bot(s) are programmed to answer questions, share information, ask for funds, garner attention, and support.

Botivism: Digital transitional activities

E-funding is when technology is used in order to gain money for the movement. The movement can gain money through online donations, auctions, and selling products. 

 E-funding: Digital transitional activities

Digital transition activities are the middle category in regards to impact and volume of actions.
There are four categories of actions:

     - Political consumerism
     - Digital petitions
     - Botivism
     - E-funding

Albion College

There are three groups that individuals and organizations can be separated into based on their actions/activities

- Digital gladiatorial activities
- Digital transitional activities
- Digital spectator activities


Hierarchy of digital activism

George, Jordana & Leidner, Dorothy. (2019). From clicktivism to hacktivism: Understanding digital activism. Information and Organization. 29. 10.1016/j.infoandorg.2019.04.001. 

From clicktivism to hacktivism: Understanding digital activism

Digital spectator activities are the most common forms of participation and as such have the largest volume of actions. 

There are three categories of actions:

    - Clicktivism
    - Metavoicing
    - Assertion

Digital spectator activities: Hierarchy of digital activism

Digital transitional activities: Hierarchy of digital activism

Digital gladiatorial activities are actions with the least volume but the greatest impact. 
There are three categories of actions:

  - Data activism
  - Exposure 
  - Hacktivism

Learn Before

Related

Learn After