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Example of Foot-in-the-Door Technique: Car Sales Tactics

Car salespeople often employ the foot-in-the-door technique in multiple ways. One tactic involves getting a buyer to commit to a specific car model and then persuading them to add numerous expensive options. Another approach is to convince a customer initially interested in a used car to first agree on the importance of advanced safety features, which makes them more receptive to the larger suggestion of purchasing a more expensive, fully-loaded new car that includes those features.

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Updated 2026-01-15

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