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Example of Foot-in-the-Door Technique: Yard Sign Study

A classic demonstration of the foot-in-the-door technique is the 1966 study by Freedman and Fraser. In this experiment, individuals who first agreed to a small request, like displaying a small sign or signing a petition, were subsequently far more likely to agree to a much larger request—placing a large, unattractive sign in their front yard—compared to those who were only presented with the large request.

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Updated 2026-01-15

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