Concept

The Technology Acceptance Model

The Technology Acceptance Model (TAM) created by Fred Davis in 1989, is the most widely used model in determining factors that’ll affect a person’s acceptance of new technology. The TAM model focuses on two main factors: Perceived Ease of Use (PEU), and Perceived Usefulness (PU). According to the TAM model, external variables influence individuals' internal beliefs, and the sequential relationship between individuals' personal beliefs, attitudes, and behavioral intentions leads them to use the actual system.

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Updated 2022-11-15

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Educational Psychology

Psychology

Social Science

Empirical Science

Science