Theory

Cannon-Bard Theory of Emotion

Developed in response to doubts about the James-Lange theory, the Cannon-Bard theory of emotion challenges the idea that physiological arousal patterns are distinct enough to create the wide variety of human emotions. This theory proposes that upon encountering a stimulus, such as a snake, the emotional experience (e.g., fear) and the physiological response (e.g., fight-or-flight) occur at the same time. Crucially, these two events are considered independent, meaning the emotional reaction is separate from the bodily arousal, even though they happen simultaneously.

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Updated 2026-05-02

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